Valio x Gettomasa

A campaign film I directed for Valio starring Gettomasa.

The film marks the long-awaited return of Finland’s biggest rap artist after an extended break. It serves as the launch film for his full comeback. Rather than focusing on hype, the film centers on the work behind the return – practice, persistence, and a renewed connection to craft. The result is a grounded and deliberate portrait of an artist stepping back onto the stage on his own terms.

Read more at Valio’s website.