Valio – Summer 2026

A brand film I directed for Valio, exploring excellence as something that lives in everyday life rather than in individual moments.

More than a season, Finnish summer is a shared state of mind. After months of darkness, it brings a shift in how people see and experience their surroundings. Set during the brightest time of the year, the film captures that feeling. It’s a dreamlike celebration of summer and the quiet sense of quality that runs through everyday Finnish life.